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Dream Factory


Mediaworks approached Waxeye to design a steampunk inspired logo and title sequence for reality TV show, Cadbury Dream Factory. We mastered the challenge by marrying the traditionally grunge, industrial nature of the steampowered machinery to the uplifting, aspirational mood of the show.

As well as the title sequence and logo lockup, we also created additional marketing elements for Cadbury that dovetailed nicely into the Dream Factory branding. This included the ‘Official Cadbury Chocolate Taster’ badge, which was used for web banners, animated for TV, and 3D-printed in both plastic and metal for guerilla marketing and prizes.

Client: Mediaworks Executive Producer: John McDonald Producer: Hayley Cunningham Creative Director: Paul James Producer: Tony Leslie Art Director: Tom McCarten Animation Director: Kelsey Jones 3D: Vlad Vasin