isky is coming
Influenced by what was hot at the time in terms of 3D typography and miniature worlds, we created a series dioramas that related to the storytelling. Much of our focus was on clever transitions (such as the drop of blood departing the kitchen scene), and a mix of big and small objects to break the rule of scale. The cheeky bird, which we created based on the old saying that the early bird gets the worm, adds a touch of personality to the TVC. It’s since been used in many more retail spots (we created a template so SKY could do future change outs in-house).