With the world moving digital, Yellow needed to follow suit by switching from pages to pixels. Hence the launch of the Yellow Toolbox, which includes a website, Facebook page and informative testimonial videos.
We followed five small business owners as they went about their work, then caught up with them in stages to document how the toolbox helped them do business better.
Getting the best from sometimes camera shy or overwhelmingly enthusiastic talent presented its share of directorial and editorial challenges.
Over the course of eight months we completed fifteen shoots around the country, employing a guerrilla style crew and nimble production skills, to create one half hour of content.
Our commitment to telling genuine stories made for an engaging communication portal with strong resonance for the SME market.