VR
Air NZ Virtual flight lab
Exploring the future

Exploring the future

A Waxeye case study

Air New Zealand became the best airline in the world by looking forward not back, so it was no surprise when they asked us to explore the possibilities for passenger flight as part of their 75th anniversary.

Services

3D production

Creative treatment

Motion graphics

Testing/QA

User experience (UX)

Virtual reality

A startling transformation

We created a virtual reality experience on a scale never seen before in New Zealand, bringing the future into the present; one where the entire cabin transforms into a lush forest, seats turn into deckchairs on a beach and passengers buy luxury goods. We designed and programmed the software behind the experience that kept the 12 headsets and computers playing smoothly and in-sync.

Air NZ Virtual flight lab
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The experience was exhibited in Te Papa, Auckland Museum and Canterbury Museum. A tour of three years, and 350,000 passengers in total.

Paul James, Creative Director

Air NZ Virtual flight lab
Air NZ Virtual flight lab
Air NZ Virtual flight lab
Air NZ Virtual flight lab
Air NZ Virtual flight lab

Maximising the RoI

Initially designed to go on display at Te Papa for six months, the exhibit moved to Auckland Museum and then Canterbury Museum over the next three years, in which 350,000 passengers took their seats for a ride they’ll never forget.

Air NZ Virtual flight lab
Air NZ Virtual flight lab
Air NZ Virtual flight lab
Air NZ Virtual flight lab

But wait there's more

Creating common spaces

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Bringing the ANZAC story to life

Gallipoli AR app

Discover the stories of the ANZACs with our interactive and immersive AR app. Our committed team partnered with Nga Toa charitable trust to bring the...

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Marine Industry Showcase

Mast Academy Marine VR education

The MAST Academy was established to be a centre of excellence for marine, composite and specialised training, working with learners and employers to e...

View Mast Academy Marine VR education project