Exploring the future
A Waxeye case study
Air New Zealand became the best airline in the world by looking forward not back, so it was no surprise when they asked us to explore the possibilities for passenger flight as part of their 75th anniversary.
Services
3D production
Creative treatment
Motion graphics
Testing/QA
User experience (UX)
Virtual reality
A startling transformation
We created a virtual reality experience on a scale never seen before in New Zealand, bringing the future into the present; one where the entire cabin transforms into a lush forest, seats turn into deckchairs on a beach and passengers buy luxury goods. We designed and programmed the software behind the experience that kept the 12 headsets and computers playing smoothly and in-sync.
The experience was exhibited in Te Papa, Auckland Museum and Canterbury Museum. A tour of three years, and 350,000 passengers in total.
The experience was exhibited in Te Papa, Auckland Museum and Canterbury Museum. A tour of three years, and 350,000 passengers in total.
Paul James, Creative Director
Maximising the RoI
Initially designed to go on display at Te Papa for six months, the exhibit moved to Auckland Museum and then Canterbury Museum over the next three years, in which 350,000 passengers took their seats for a ride they’ll never forget.
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