Crossing cultural divides
A Waxeye case study
Dow Design came to us looking for a TVC that could be rolled out across not one but 13 Pacific Island nations. Focusing on Anchor Blue as the hero product, we developed the Anchor Taste Express manned by ‘muscle packs’ complete with arms and legs. Exploring this route was a fun way to capture kids' attention while communicating the health benefits of dairy to mums and dads. After completing the TVC we created the key assets for promotions, competitions, POS and outdoor. This 360-degree approach really maximised the value of story development and asset creation. Better yet, building the campaign from the core narrative provided consistency and layering of brand messaging that proved very effective.
Services
3D production
Compositing
Creative treatment
From the creative, they developed through the TV ad we were able to extend this to the whole path to purchase with point of sale, banners, outside advertising and gifts. The campaign was extremely successful with strong growth in sales and hundreds of positive comments across all markets from consumers and our distributors.
From the creative, they developed through the TV ad we were able to extend this to the whole path to purchase with point of sale, banners, outside advertising and gifts. The campaign was extremely successful with strong growth in sales and hundreds of positive comments across all markets from consumers and our distributors.
LYNNE MASON - Marketing Manager Export Fonterra
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