Crossing cultural divides
A Waxeye case study
Dow Design came to us looking for a TVC that could be rolled out across not one but 13 Pacific Island nations. Focusing on Anchor Blue as the hero product, we developed the Anchor Taste Express manned by ‘muscle packs’ complete with arms and legs. Exploring this route was a fun way to capture kids' attention while communicating the health benefits of dairy to mums and dads.
After completing the TVC we created the key assets for promotions, competitions, POS and outdoor. This 360-degree approach really maximised the value of story development and asset creation. Better yet, building the campaign from the core narrative provided consistency and layering of brand messaging that proved very effective.
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