Ports of Auckland 360 VR tour
Going behind the scenes

Going behind the scenes

A Waxeye case study

For most Aucklanders, what goes on beyond the red gates of Quay St remains a mystery. So Ports of Auckland thought they’d reveal it all with a 360 video. We created a VR video storyline that provided a behind-the-scenes look at what it’s like to work there.


360 filming

360 rendering

3D production


Creative treatment

Unity development

User experience (UX)

Virtual reality

Cameras, action

People don’t want to get down to the nitty gritty of port life, they just want the big picture stuff. So we focused on the size of the port, the specialist machinery and how much cargo goes in and out of the port every year. To bring everything together we used a custom-built, dual lens, 360 camera to capture footage that we then stitched together to create the final 360 footage.

Ports of Auckland 360 VR tour
Ports of Auckland 360 VR tour
Ports of Auckland 360 VR tour

Optimum viewing pleasure

For this event we used two Oculus Rift headsets and designed custom software to automatically play the video while the headset was put on, allowing the display to run all weekend with hardly any supervision.

Ports of Auckland 360 VR tour

But wait there's more

Crossing cultural divides

Anchor Pacific TVC

Dow Design came to us looking for a TVC that could be rolled out across not one but 13 Pacific Island nations. Focusing on Anchor Blue as the hero pro...

View Anchor Pacific TVC project
VNZMA 2012

NZ Music Awards 2012

Everyone loves rock ‘n’ roll, so we were excited when we got a call to get involved with the VNZMAs. The brief was to create beautifully lit filmic im...

View NZ Music Awards 2012 project
Reinventing the B2B experience

Chorus B2B site

Over time, Chorus’ B2B website had become a bit out of shape – content was hidden or duplicated, the search function wasn’t really working, and user f...

View Chorus B2B site project