Showcasing Kiwi innovation
A Waxeye case study
New Zealand Trade & Enterprise wanted to showcase Kiwi-made agricultural technology at Fieldays. So we redesigned the mixed reality experience we developed for them at the Atlanta trade fair.
The powerful intro sequence showcased the automated kiwifruit picker from Robotics Plus … digital kiwifruit vines growing around the user, the sun’s rays bursting through the foliage and bees circling as the robot picker rolls up, doing what it does best.
Users could interact with miniature farm dioramas with their own hands, bringing the rural landscape to life. As they rotate the models, strategically placed hotspots enabled users to explore and discover 11 cutting-edge featured products up close.
