Agritech MR experience
Showcasing Kiwi innovation

Showcasing Kiwi innovation

A Waxeye case study

New Zealand Trade & Enterprise wanted to showcase Kiwi-made agricultural technology at Fieldays. So we redesigned the mixed reality experience we developed for them at the Atlanta trade fair.


360 rendering

3D production

Mixed reality


Unity development

User experience (UX)

Agritech MR experience

Powerful intro

The intro sequence showcased the automated kiwifruit picker from Robotics Plus … digital kiwifruit vines growing around the user, the sun’s rays bursting through the foliage and bees circling as the robot picker rolls up, doing what it does best.

Agritech MR experience
Agritech MR experience

Return of dioramas

Users could use their hands to rotate miniature farm dioramas and touch branded hotspots to zero in on 11 featured products.

Agritech MR experience

But wait there's more

Growing food exports

NZTE Gulfood Mixed reality

Gulfood 2020 is the world's largest annual food and beverage trade exhibition, so New Zealand Trade & Enterprise wanted a mixed reality experience tha...

View NZTE Gulfood Mixed reality project
The Great BBQ Challenge

Hellers BBQ game challenge

Kiwis can’t get enough of snarlers in summer, so we thought we’d send them completely over the edge with a true test of their barbecuing skills. We wa...

View Hellers BBQ game challenge project
Marine Industry Showcase

Mast Academy Marine VR education

The MAST Academy was established to be a centre of excellence for marine, composite and specialised training, working with learners and employers to e...

View Mast Academy Marine VR education project