New Zealand Trade & Enterprise wanted to showcase Kiwi-made agricultural technology at Fieldays. So we redesigned the mixed reality experience we developed for them at the Atlanta trade fair.
User experience (UX)
The intro sequence showcased the automated kiwifruit picker from Robotics Plus … digital kiwifruit vines growing around the user, the sun’s rays bursting through the foliage and bees circling as the robot picker rolls up, doing what it does best.
Return of dioramas
Users could use their hands to rotate miniature farm dioramas and touch branded hotspots to zero in on 11 featured products.
But wait there's more
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