A flexible microsite for smart solutions

Kick starting the project with a discovery workshop, we helped the team at Information Leadership distill what they really needed. We worked together to understand their product, their audiences and their goals. We loved the concept of iWorkplace Elements - a collection of building blocks that customers could pick and choose from in a simple DIY approach. This flexibility and simplicity became our guiding theme for both design and development.

Starting with PowerPoint designs and marketing materials, we created key visuals that captured the modular, building-block nature of iWorkplace Elements. The clean, modern aesthetic with puzzle-like visual elements directly reflected the product's flexibility, allowing customers to visualise how they could assemble the pieces they needed. This fresh Microsoft-inspired look positioned Information Leadership as a technology-forward provider while maintaining appropriate connection to their parent brand.

To develop the microsite fast and efficient we went for a mix of "off the shelf" and custom build elements. Using Django and Tailwind CSS with combined with custom animations, we delivered a solution that was both quick to implement and scalable for future needs. This lean development strategy allowed us to meet the tight timeline while still creating a solid and secure platform that can evolve alongside the product suite.

The microsite successfully launched on schedule, giving Information Leadership a platform specifically designed for lead generation. "Waxeye understood exactly what we needed. They delivered a fresh, modern microsite that perfectly captures our building-block approach, and did it all within our tight timeline."