AR

Tamaki homes AR app

Creating common spaces

A Waxeye case study

Tāmaki Regeneration is bringing 10,500 homes to Auckland over the next 15 years. With demand running hot, homebuyers are often buying off the plan, so we created an augmented reality app to showcase what was available, drawing inspiration from the scale models traditionally created by architects.

Services

360 rendering

3D production

Augmented reality

Testing/QA

Unity development

User experience (UX)

User interface (UI)

Exterior projections

There were two main ways to explore the homes. In the first, miniatures versions of the houses are ‘projected’ onto the table or surface that users scanned with the iPad. Users then turned the different levels on and off, and moved the iPad closer to the virtual objects to see inside from the top down.

Surface Tracking
Real-time assets
Digitally generated 360 interiors
Multi-level
360 interior tour

Gestural transform control
50fps performance
Intuitive gyroscopic control
Digital home staging
In-app gallery tour

True immersion

The second way to explore the homes was to actually go inside. We created hotspots throughout the floorplans which gave users a 360-degree interior view from that vantage point, for a truly immersive experience. Combining a powerful computer and camera in one handheld device allowed users to explore in an intuitive way at their own pace.

No hardware requirements
Anywhere and anytime
Ease of use

Delivery via a personal device
User's own physical space
Intuitive

The grand tour

The Tāmaki project is focused on the wider community, with upgraded streets, parks and town centres in each suburb. It puts great emphasis on community wellbeing, so we included a large gallery of images to give users a better idea of what they can look forward to.

Tamaki homes AR app

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