VR
AJ Hackett Virtual bungy jump
Pushing tourists over the edge

Pushing tourists over the edge

A Waxeye case study

AJ Hackett wanted a virtual reality experience for The Nevis, NZ’s highest bungy jump, to help convert prospective jumpers into paying customers. Our response was a 360 film trailer for the real bungy experience. We captured everything from arrival at the jump site to the moment jumpers leaped from the platform with a custom-built 360 film camera. We then cut and colour treated the footage, adding graphics to create a cohesive virtual experience that builds anticipation, while simultaneously keeping in-tune with the real experience.

Services

Content management integration

Digital art direction

Digital styleguides

Information architecture

Resources migration & Support

Resources structure

Testing/QA

User experience (UX)

AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump
AJ Hackett Virtual bungy jump

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