Pushing tourists over the edge
A Waxeye case study
AJ Hackett wanted a virtual reality experience for The Nevis, NZ’s highest bungy jump, to help convert prospective jumpers into paying customers.
Our response was a 360 film trailer for the real bungy experience. We captured everything from arrival at the jump site to the moment jumpers leaped from the platform with a custom-built 360 film camera. We then cut and colour treated the footage, adding graphics to create a cohesive virtual experience that builds anticipation, while simultaneously keeping in-tune with the real experience.
