Pushing tourists over the edge
A Waxeye case study
AJ Hackett wanted a virtual reality experience for The Nevis, NZ’s highest bungy jump, to help convert prospective jumpers into paying customers. Our response was a 360 film trailer for the real bungy experience. We captured everything from arrival at the jump site to the moment jumpers leaped from the platform with a custom-built 360 film camera. We then cut and colour treated the footage, adding graphics to create a cohesive virtual experience that builds anticipation, while simultaneously keeping in-tune with the real experience.
Services
Content management integration
Digital art direction
Digital styleguides
Information architecture
Resources migration & Support
Resources structure
Testing/QA
User experience (UX)
But wait there's more
NZTE immersive Yachting app
We were approached by NZTE to create an immersive 360 VR experience and AR application to showcase New Zealand as a premium sailing and refitting dest...
View NZTE immersive Yachting app project
Explainer videos
Let’s face it – many explainer videos can be as dull as dishwater. It’s the nature of the beast. But it doesn’t have to be that way, as we proved by c...
View Explainer videos project
365 Training Hub branding
The team from 365 Training Hub needed a new digital presence that inspired people about new ways of learning. Waxeye created a customised brand starte...
View 365 Training Hub branding project