AR
NZTE immersive Yachting app
Talking to yachties

Talking to yachties

A Waxeye case study

We were approached by NZTE to create an immersive 360 VR experience and AR application to showcase New Zealand as a premium sailing and refitting destination for the uber rich and their superyachts.

Services

3D production

Augmented reality

Testing/QA

Unity development

User experience (UX)

User interface (UI)

Virtual reality

On the start line

With only three weeks to the Superyacht Cup in Palma (Spain), time was against us. But we rose to the challenge, delivering a product that both stunned and engaged yachties from around the world.

NZTE immersive Yachting app

Hyper-realistic journey

The virtual reality experience took audiences on a hyper-realistic journey under water and into outer space, where they experienced New Zealand’s beauty up close and from afar.

Time for a test drive

The augmented reality experience gave audiences a chance to ‘test drive’ a selection of Kiwi-built boats around a harbour setting, via a custom-built iPad app.

NZTE immersive Yachting app

But wait there's more

Exploring the future

Air NZ Virtual flight lab

Air New Zealand became the best airline in the world by looking forward not back, so it was no surprise when they asked us to explore the possibilitie...

View Air NZ Virtual flight lab project
Making videos worth watching

Explainer videos

Let’s face it – many explainer videos can be as dull as dishwater. It’s the nature of the beast. But it doesn’t have to be that way, as we proved by c...

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Journey through our aviation history

Motat Projection experience

In close collaboration with MOTAT's exhibitions team, mātauranga Māori advisors and artists, we embarked on an exhilarating mission: bringing Aotearoa...

View Motat Projection experience project