Making carpet fashionable
A Waxeye case study
Cavalier Bremworth wanted to connect carpet with fashion to showcase the distinctive features of their products. We achieved this by weaving three different product stories with diverse animation styles into a captivating TVC.
We designed costumes that were a mix of CGI and real world, while using cartwheels and handstands to inform the animation process. The result was four TVCs, plus hero images for point of sale, online and product launch, which generated substantial new interest and brand engagement. Special thanks go to the expertise of our talented collaborator, Ngahuia Williams.
