Cavalier Bremworth TVC
Making carpet fashionable

Making carpet fashionable

A Waxeye case study

Cavalier Bremworth wanted to explore the link between carpet and fashion, in order to highlight the unique features of its products. So we wrapped three different product stories with contrasting animation styles into one fluid journey with the help of our incredible talent, Ngahuia Williams.


3D production


Creative treatment

The art of CGI

We designed costumes that were a mix of CGI and real world, while using cartwheels and handstands to inform the animation process. The result was four TVCs, plus hero images for point of sale, online and product launch, which generated substantial new interest and brand engagement.

Cavalier Bremworth TVC
Cavalier Bremworth TVC
Cavalier Bremworth TVC
Cavalier Bremworth TVC
Cavalier Bremworth TVC

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