Making carpet fashionable
A Waxeye case study
Cavalier Bremworth wanted to explore the link between carpet and fashion, in order to highlight the unique features of its products. So we wrapped three different product stories with contrasting animation styles into one fluid journey with the help of our incredible talent, Ngahuia Williams.
Services
3D production
Compositing
Creative treatment
The art of CGI
We designed costumes that were a mix of CGI and real world, while using cartwheels and handstands to inform the animation process. The result was four TVCs, plus hero images for point of sale, online and product launch, which generated substantial new interest and brand engagement.
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