New Zealand has a long history of punching above its weight when it comes to producing winning racehorses, that perfect combination of nature and nurture, a magical blend reflected in real results. Our mission was to imbue a functional VR experience with this winning attitude while pushing the boundaries of a media in its relative infancy, in a true pioneering spirit.
Digital art direction
User experience (UX)
User interface (UI)
Like Never Before
Working in collaboration with NZB, we created three experiences that we wrapped into a standalone Android application for the Oculus Go Headset. To create the multiple VR experiences, we employed a raft of technologies and approaches including, 360 stereoscopic videography, computer-generated animation, and interactive game development.
NZB sent out over 40 Oculus Go Headsets to their sales teams and VIPs around the world.
But wait there's more
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