EXPO virtual pavillion
Taking NZ to the world

Taking NZ to the world

A Waxeye case study

Aotearoa New Zealand has launched a digital version of its pavilion for Expo 2020 Dubai for audiences around the world to discover the pavilion and its unique story. Based on the physical building located at Expo 2020 Dubai, in the United Arab Emirates, we’ve created the virtual pavilion’s immersive online experience for the NZTE Expo team to bring New Zealand to the world.


3D production

Creative treatment

Digital art direction

Front-end development

Motion detection

Responsive website design


User experience (UX)

User interface (UI)

Virtual reality

Website design

Website development

EXPO virtual pavillion

In addition to our story of a nation that innovates to Care for People and Place, the virtual pavilion showcases the world-class capability of New Zealand’s tech sector.

Clayton Kimpton New Zealand’s Commissioner-General to Expo 2020 Dubai

Is this real?

The physical pavilion in Dubai wows visitors with immersive, multi-sensory and interactive content, and it was our challenge to mirror this experience in the digital environment. Throughout the development process, we were continuously optimising the performance to guarantee a great online experience for our global audience. The result is an immersive website that combines rich web content and draws visitors in to experience the New Zealand story and the concept of kaitiakitanga.

EXPO virtual pavillion

Get your VIP ticket

Without any waiting time, and no matter their location, visitors can choose to follow the intuitive route through the rooms as if they were walking through the pavilion in Dubai, or adapt their online path by accessing the menu. A subtle interface design allows visitors to engage as much as they like, click to find out more, or simply observe. By putting the journey in the hands of the visitor, their part in the bigger picture – their role as kaitiaki or guardian of nature – is reinforced.

EXPO virtual pavillion
EXPO virtual pavillion

Optimised performance

Rich visual content content is key to our storytelling so we needed to ensure that performance is smooth. We pulled a few magic tricks to circumnavigate most hardware restrictions and browser or connectivity limitations to guarantee a great experience for all visitors. The result is a top performing site that wows with breathtaking visuals and sound at any stage of the story.


Throughout the development process, we were continuously optimising the performance to guarantee a great online experience for our global audience.

Tony Leslie Co-Founder Waxeye

EXPO virtual pavillion

Measuring success

The physical pavilion in Dubai was created with the ambition to change the perception of New Zealand. With many global visitors to the online experience, we added this functionality to the website. Along with a quick survey at the beginning and end of the experience, we can also measure user interaction throughout the site enabled by Google analytics.

EXPO virtual pavillion

Spark AR is part of the package

Visitors to the virtual experience can also share their experience on social media, by taking a picture of themselves in front of the virtual pavilion using an augmented reality add-on within the app. Just as you would when visiting the actual pavilion in Dubai.

EXPO virtual pavillion

But wait there's more

Going behind the scenes

Ports of Auckland 360 VR tour

For most Aucklanders, what goes on beyond the red gates of Quay St remains a mystery. So Ports of Auckland thought they’d reveal it all with a 360 vid...

View Ports of Auckland 360 VR tour project
Cocktails anyone?

Hellers Cocktails TVC

Who doesn’t love a little sausage dog, especially one covered in tomato sauce? With a new line of Hellers sausages on the way, we were called on to di...

View Hellers Cocktails TVC project
A website that fits

SneakersMedia web presence

Sneakers is a small but perfectly formed independent media agency. They provide market-leading strategy, planning and buying that focuses on a client'...

View SneakersMedia web presence project