Putting Goodman on the map
A Waxeye case study
Goodman is a major player in commercial realty. With many property estates strategically placed close to key transport and service hubs, they approached us to create a map that clearly conveyed this strategic advantage in various media including print and video.
Services
3D production
Compositing
Creative treatment
Editing
Motion graphics
Future-proofing assets
In order to meet all current and future requirements, it made sense to create the map as a digital 3D asset. Sometimes there’s no point fully reinventing the wheel though, so we leveraged a stock 3D model of Auckland city then applied a bespoke visual treatment to it. We then built 3D assets for all of the Goodman estates and designed a graphic system to cover locators, transport infrastructure, drive times and public amenities. This enables us to establish a pipeline where we can effectively lift multiple assets from one digital asset.
But wait there's more
Comvita TVC
After successfully capturing the story of Comvita from heritage to science, we were excited to work with the team at True again to help showcase the n...
View Comvita TVC project
Chorus broadband checker tool
Back in the day, Chorus developed a very handy tool for Kiwis to check which broadband they could get to their door. But after a while it needed a lit...
View Chorus broadband checker tool project
Hellers BBQ game challenge
Kiwis can’t get enough of snarlers in summer, so we thought we’d send them completely over the edge with a true test of their barbecuing skills. We wa...
View Hellers BBQ game challenge project