Putting Goodman on the map
A Waxeye case study
Goodman is a major player in commercial realty. With many property estates strategically placed close to key transport and service hubs, they approached us to create a map that clearly conveyed this strategic advantage in various media including print and video.
Services
3D production
Compositing
Creative treatment
Editing
Motion graphics
Future-proofing assets
In order to meet all current and future requirements, it made sense to create the map as a digital 3D asset. Sometimes there’s no point fully reinventing the wheel though, so we leveraged a stock 3D model of Auckland city then applied a bespoke visual treatment to it. We then built 3D assets for all of the Goodman estates and designed a graphic system to cover locators, transport infrastructure, drive times and public amenities. This enables us to establish a pipeline where we can effectively lift multiple assets from one digital asset.
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