Bringing homes to life
A Waxeye case study
Federation came to us with the fantastical tale of a house that transforms into a protective robot clad in Linea weatherboards ... a robot ready to battle the elements in order to defend the family that lives inside. They had the script - we just had to bring it to life.
Our creative process began with the development of a strong yet caring robot. Taking inspiration from tin toys of the 1950s, we combined aspects of this design period with the architectural detailing of the modern home to create our robot.
We then embarked on a hunt for real-world elements – the ideal homes and backdrops we needed to produce a captivating 30” spot. The rain timed itself perfectly on the day and our young actor, Charlotte, added just the right amount of charm and curiosity.
