Gulfood 2020 is the world's largest annual food and beverage trade exhibition, so New Zealand Trade & Enterprise wanted a mixed reality experience that made a lasting impression on buyers from around the globe.
User experience (UX)
User interface (UI)
Users interacted with menu systems via simple hand gestures – they were able to pick the sectors of interest, answer quiz questions that followed each sector story, and give their feedback on the experience.
No ordinary hosts
The virtual hosts of this experience included a talking crayfish, honey bee, cow and bird that guided event users through a series of NZ food stories where they could engage with the animals, farms, and sustainable processes behind the quality products being profiled.
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