Growing food exports
A Waxeye case study
Gulfood 2020 is the world's largest annual food and beverage trade exhibition, so New Zealand Trade & Enterprise wanted a mixed reality experience that made a lasting impression on buyers from around the globe.
Services
3D production
Creative treatment
Editing
Graphic design
Mixed reality
Motion graphics
Sound design
Testing/QA
Unity development
User experience (UX)
User interface (UI)
Intuitive interaction
Users interacted with menu systems via simple hand gestures – they were able to pick the sectors of interest, answer quiz questions that followed each sector story, and give their feedback on the experience.
No ordinary hosts
The virtual hosts of this experience included a talking crayfish, honey bee, cow and bird that guided event users through a series of NZ food stories where they could engage with the animals, farms, and sustainable processes behind the quality products being profiled.
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