Growing food exports
A Waxeye case study
Gulfood 2020 stands as the world's largest annual food and beverage trade exhibition. New Zealand Trade & Enterprise asked us to create a mixed reality experience that would leave a lasting impression on buyers from around the globe. And it did!
Users interacted with menu systems via simple hand gestures – they were able to pick the sectors of interest, answer quiz questions that followed each sector story, and give their feedback on the experience.
The virtual hosts of this experience included a talking crayfish, honey bee, cow and bird that guided event users through a series of NZ food stories where they could engage with the animals, farms, and sustainable processes behind the quality products being profiled.
