MR
NZTE Gulfood Mixed reality
Growing food exports

Growing food exports

A Waxeye case study

Gulfood 2020 is the world's largest annual food and beverage trade exhibition, so New Zealand Trade & Enterprise wanted a mixed reality experience that made a lasting impression on buyers from around the globe.

Services

3D production

Creative treatment

Editing

Graphic design

Mixed reality

Motion graphics

Sound design

Testing/QA

Unity development

User experience (UX)

User interface (UI)

Intuitive interaction

Users interacted with menu systems via simple hand gestures – they were able to pick the sectors of interest, answer quiz questions that followed each sector story, and give their feedback on the experience.

NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality

No ordinary hosts

The virtual hosts of this experience included a talking crayfish, honey bee, cow and bird that guided event users through a series of NZ food stories where they could engage with the animals, farms, and sustainable processes behind the quality products being profiled.

NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality
NZTE Gulfood Mixed reality

But wait there's more

Bringing homes to life

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Website makeover

Digital Garage website

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Reinventing the B2B experience

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View Chorus B2B site project