NZTE Helicopter MR experience
Solving problems for Kiwi exporters

Solving problems for Kiwi exporters

A Waxeye case study

In the perfect world, New Zealand companies would have a full-sized helicopter to demonstrate products and market themselves overseas. Alas, doing so wouldn’t exactly be cost effective or practical. So we worked alongside New Zealand Trade & Enterprise to solve this problem at the Hai Expo in Atlanta.


3D production

Augmented reality

Mixed reality

Motion graphics

Sound design


Unity development

User experience (UX)

User interface (UI)

Mixed reality magic

We created a mixed reality experience, using off-the-shelf hardware and custom software, that enabled two customers to simultaneously view a virtual helicopter in real space. To minimise the learning curve, we utilised hand tracking technology so the users could easily select various add-ons and services that NZ companies provide, supported by added visual and aural information about the product.

NZTE Helicopter MR experience
NZTE Helicopter MR experience

Distinctly less isolating

Because users could see the real world through the headset, the experience was not as isolating as regular virtual reality, and the virtual models still felt solid and integrated into the real world, unlike the ghost-like qualities of current augmented reality headsets.

But wait there's more

Gamifying pain therapy

Axxon health app

Exsurgo use technology to improve human health. They’ve developed a device to help people living with chronic pain by monitoring brain waves and using...

View Axxon health app project
Taking NZ to the world

EXPO virtual pavillion

Aotearoa New Zealand has launched a digital version of its pavilion for Expo 2020 Dubai for audiences around the world to discover the pavilion and it...

View EXPO virtual pavillion project
Reinventing the B2B experience

Chorus B2B site

Over time, Chorus’ B2B website had become a bit out of shape – content was hidden or duplicated, the search function wasn’t really working, and user f...

View Chorus B2B site project