Promoting Kiwi innovation
A Waxeye case study
The UpStarters was established to form a compelling, consistent and coherent way of promoting New Zealand's tech innovation capabilities internationally. Over time, this story will help build New Zealand's reputation as a credible source of world-class solutions for all sorts of things.
New Zealand Trade and Enterprise approached Waxeye to create a suite of digital activations to support the launch of The UpStarters as part of Tech Week. The suite of activations included a hype video to open the event alongside an AR and VR experience wrapped together in an app. Check it out in the App Store or Google Play.
