NZTE UpStarters launch
Promoting Kiwi innovation

Promoting Kiwi innovation

A Waxeye case study

The UpStarters was established to form a compelling, consistent and coherent way of promoting New Zealand's tech innovation capabilities internationally. Over time, this story will help build New Zealand's reputation as a credible source of world-class solutions for all sorts of things.


3D production

Augmented reality

Content management integration

Graphic design

Motion graphics


Unity development

User experience (UX)

Virtual reality

Brand launch video

NZTE UpStarters launch

All the hype

New Zealand Trade and Enterprise approached Waxeye to create a suite of digital activations to support the launch of The UpStarters as part of Tech Week. The suite of activations included a hype video to open the event alongside an AR and VR experience wrapped together in an app. Check it out in the App Store or Google Play.

AR activation

VR activation

NZTE UpStarters launch
NZTE UpStarters launch
NZTE UpStarters launch

But wait there's more

Putting Goodman on the map

Goodman animated 3D map

Goodman is a major player in commercial realty. With many property estates strategically placed close to key transport and service hubs, they approach...

View Goodman animated 3D map project
Simply better internet

Chorus consumer website

Chorus and waxeye have partnered to create a website that is all about helping Kiwis get the most out of their internet. The content rich website is p...

View Chorus consumer website project
Marine Industry Showcase

Mast Academy Marine VR education

The MAST Academy was established to be a centre of excellence for marine, composite and specialised training, working with learners and employers to e...

View Mast Academy Marine VR education project