Promoting Kiwi innovation
A Waxeye case study
The UpStarters was established to form a compelling, consistent and coherent way of promoting New Zealand's tech innovation capabilities internationally. Over time, this story will help build New Zealand's reputation as a credible source of world-class solutions for all sorts of things.
Services
3D production
Augmented reality
Content management integration
Graphic design
Motion graphics
Testing/QA
Unity development
User experience (UX)
Virtual reality
Brand launch video
All the hype
New Zealand Trade and Enterprise approached Waxeye to create a suite of digital activations to support the launch of The UpStarters as part of Tech Week. The suite of activations included a hype video to open the event alongside an AR and VR experience wrapped together in an app. Check it out in the App Store or Google Play.
AR activation
VR activation
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