VR
WRC Kauri VR experience
Join the fight to save Kauri

Join the fight to save Kauri

A Waxeye case study

Aotearoa’s native Kauri forests are a national treasure, ecologically and culturally significant to our people. Kauri's dieback disease currently threatens their survival, but this fight can still be won. Together with Waikato Regional Council and the mātauranga Māori advisory group, we created a game-changing, immersive educational VR experience inspiring people to join the fight, take action and actively safeguard kauri for future generations.

Services

Virtual reality

WRC Kauri VR experience

mahi tahi

Collaboration was critical to the success of this experience. The guidance and artistic contribution from the Māori advisory group and ecological experts enabled Waxeye to create an authentic and ecologically accurate VR experience rich in mātauranga and tikanga Māori.

WRC Kauri VR experience
WRC Kauri VR experience
WRC Kauri VR experience

I Te Orokohanga

Learning the lessons from our past to help inform the future. We begin by cultivating a deeper appreciation for the cultural importance of Kauri through sharing its creation story. In Te Ao Māori, kauri and whales are brothers, so our story begins underwater, transporting users from beneath the waves into a mature kauri forest where the tree's mere presence enables hundreds of other native flora and fauna to thrive, showcasing its stature as a forest giant and cultural symbol and stressing its vital role in the forest's ecosystem.

Ā Mohoa Nei

Focusing on the present and our current relationship with Kauri. To educate audiences on how they can help save Kauri, we created a fun and engaging game inviting people to join the fight. Users are shrunk down to the size of a weta and challenged to practise proper forest hygiene by cleaning the shoes of giant hikers as they pass overhead.

WRC Kauri VR experience

Raurangi

We conclude the experience by rewarding the audience with a positive, hope-filled journey through a kauri forest of the future. In this future, giant Kauri reigns majestically in a restored forest rich in flora and fauna. The circle of life loops back to the beginning, mythology and ecology.

Taking the experience on the road

Launched at Fieldays 2023, more than four hundred people tried the experience across the three days, giving it rave reviews. The VR experience has now hit the road and is being shared at schools across the central North Island as part of the Enviroschools programme.

WRC Kauri VR experience
quote

Tamariki at kura enthusiastically related the te ao Māori aspects; no one ever wants one turn. They all want to do it again

Peata Graham, Waikato Regional Council kaiwhakarite

But wait there's more

Seducing honey lovers

Comvita TVC

After successfully capturing the story of Comvita from heritage to science, we were excited to work with the team at True again to help showcase the n...

View Comvita TVC project
Growing food exports

NZTE Gulfood Mixed reality

Gulfood 2020 is the world's largest annual food and beverage trade exhibition, so New Zealand Trade & Enterprise wanted a mixed reality experience tha...

View NZTE Gulfood Mixed reality project
Showcasing Kiwi innovation

Agritech MR experience

New Zealand Trade & Enterprise wanted to showcase Kiwi-made agricultural technology at Fieldays. So we redesigned the mixed reality experience we deve...

View Agritech MR experience project