Join the fight to save Kauri
A Waxeye case study
At Waxeye, we blend tech magic with a mission to protect taonga. Our immersive VR experience invites everyone to join the fight against kauri dieback disease and safeguard these forest giants for future generations.
In Te Ao Māori, kauri and whales are brothers. Our story starts underwater, transporting users into a vibrant kauri forest, showcasing their towering presence and vital role in the ecosystem.
Aotearoa’s native kauri forests are ecological and cultural treasures. Threatened by dieback disease, their survival hinges on our actions. Partnering with Māori advisors and ecological experts, we crafted an authentic VR adventure rich in mātauranga and tikanga Māori.
We created a fun, engaging game where users shrink to the size of a weta and clean hikers’ shoes, teaching proper forest hygiene to save kauri trees.
The adventure ends with a hopeful glimpse into a future kauri forest, restored and majestic, blending mythology and ecology.
Launched at Fieldays 2023, over four hundred people experienced the VR journey, giving it rave reviews. Now part of the Enviroschools programme, it’s travelling to schools across the central North Island, spreading awareness and inspiring action.
